Turning Human Behaviour Into Products Worth Using

End-to-end product design, for new products and existing ones. I specialise in behavioural design, gamification, design systems and designing with AI, and I've done a lot of work in regulated areas such as banking and compliance.

Remotely, on projects of any size, from a focused audit to a whole product. I've worked in the UK, including two years in banking, and with teams in the US, Europe, India and Indonesia, so working across time zones and async is normal for me.

It means one designer, from the first research question to the shipped product. That covers research, strategy, flows, interface, design system, prototypes and handoff, and it carries on after launch as the product evolves.

It's designing around how people decide and act. Habits, motivation, friction, defaults, rewards and trust decide whether someone starts using a product and keeps using it. The transit quiz and the puzzle game are both built on it.

Mainly to move from an idea to a working product faster. I use AI to build working prototypes and front-ends in days, and to speed up research and testing. The design decisions stay mine. This site was designed and built with Claude Code.

Yes, one-to-one sessions for designers. We can work on your portfolio and case studies, a career move, behavioural design and gamification, or improving your workflow with AI. Email me and tell me what you'd like to work on.

Every project is quoted on its scope, and mentoring the same way. Tell me what you need and I'll reply with an approach and a quote.

Send me an email with what you're building and your timeline. I'll reply with how I'd approach it.